If you asked me to sell you a Biscoff cookie, here's my approach: instead of just showcasing product shots or people enjoying it, I’d integrate it into everyday life activities using graphics. Imagine the cookie as a yoga mat, a cupcake topping, or even a computer mouse. In doing so, I want to convey that this is a cookie you can savor anytime, anywhere—where every bite is pure delight.
Tasked to use any digital media to give the user the ability to interact with their mobile phone, the "Biscoffee" drink was born. Available on the Starbucks app, for a limited time only.
