Problem from Brief: Get Gen Z and Millennials to pick up learning with Duolingo by sending them unique “reminders” they not only love but want to share with their friends.
Insight: People go on their phones to avoid awkward situations.
Big Idea: Turn Duolingo into the go-to-app for moments of discomfort.
Execution: Interactive ads immerse users in embarrassing situations, prompting them to turn to Duolingo as their escape.
Art Direction: Vivian Li
Copywriter: Adam Knode
